yDiv/HIGRADE Workshop Day 2: Embedding impact in research

When:   11.11.2015
Where:  Leipzig, iDiv/BioCity, Deutscher Platz 5

For more information on the contents of each workshop and sessions please see the descriptions below.

Embedding impact in research by Mark Reed, Ana Attlee, Rosi Neumann (Project Maya)

Atrium room 1

Atrium room 2

09.30 - 10.30

5 ways your research can make a bigger impact


10.30 - 12.30

Session 1:

Your pathway to impact: identifying stakeholders and creating
an impact plan

12.30 - 13.30

Lunch break (no catering)**

Lunch break (no catering)

13.30 - 15.30

Session 2:

Social media for research impact

Session 3:

Working with policy-makers

15.30 - 15.45

Break (no catering)

Break (no catering)

15.45 - 17.45

Session 4:

Designing and facilitating events

Session 5:

Either session 2 or 3


Session descriptions

Prof. Mark Reed - Birmingham City University, UK
Dr. Ana Attlee - Researcher and CEO and Co-founder of Project Maya
Rosmarie Neumann - PhD student at Birmingham City University, UK

Also see: http://www.mayaproject.org/training

This introductory course provides participants with the skills and confidence the need to embed impact in their research. We take a relational approach to impact, giving participants specific tools to help them develop targeted, two-way relationships based on trust, which can lead to long-term benefits from their research. The course is underpinned by five principles that emerged from the team’s empirical research, and refined with knowledge exchange experts and research funders.
The course starts by outlining these principles, and then gets participants to explore and supplement these with principles of their own, which they extract from stories about their own experiences of engaging in knowledge exchange activities.

Session 1: Your pathway to impact: identifying stakeholders and creating an impact plan

11.11., 10:30-12:30

Participants are introduced to an adapted version of “stakeholder analysis” which enables them to systematically think about the different groups and organisations that might have an interest in their research, and that might be important in enabling them to have an impact, considering how to develop an engagement strategy for hard-to-reach groups, and the sorts of key messages and modes of communication that are likely to suit different groups.
The outcome of this exercise is the basis for a more detailed knowledge exchange plan, which links impact outcomes to specific knowledge exchange activities for different groups, assigning timings and responsibilities, and identifying indicators that can be used to monitor knowledge exchange and impact. The group explores the development of a knowledge exchange plan by reviewing and discussing examples of good practice relevant to PhD project, small and large research projects and institutions. 

Session 2: Social media for research impact

11.11., 13:30-15:30

This session provides an introduction to using social media for researchers, showing how novices and experienced social media users alike can better harness the power of social media to achieve behavior change through online participation and knowledge exchange. Participants are introduced to social media as a means to extend their knowledge exchange work, and to consider how they can best plan to use it in their own research. The session provides guidance on how to develop a social media campaign to promote particular research findings to key audiences and how to develop a social media strategy for personal research, research projects and institutions. 

Session 3: Working with policy-makers

11.11., 13:30-15:30

This session guides participants through the policy maze. We discuss how to identify relevant members of the policy community (in a UK context), and provide participants with the skills they need to work with policy-makers (in any context). The session is suitable for those who have no experience of working with policy makers and need to identify ways of making initial contacts, and to those who have established policy networks who want to enhance their communication and influencing skills. Participants receive training in how to create traditional policy briefs for different policy audiences, and how to commission video-based policy briefs. However, the focus of the training is on building trust and influence, and using policy briefs in the context of strong relationships with policy stakeholders. 

Session 4: Designing and facilitating events

11.11., 15:45-17:45

This course helps participants consider how best to design events to engage likely users of their research at different points in the research cycle. Participants learn how to design workshops, including event/facilitation plans, practical considerations and choice of engagement techniques (including techniques for opening up dialogue and gathering information, exploring and analysing options and closing down and deciding on actions). The session then considers how to facilitate workshops with diverse groups of research users, considering the characteristics of an effective facilitator, tips for reducing your nerves, practical facilitation skills, useful tricks and techniques for identifying and managing power dynamics and avoiding or diffusing conflict in groups. 

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