Writing about your Research for the Public
The main focus of this course will be on gaining skills for writing a plain language science news item. Therefore, this course is especially tailored towards doctoral and postdoctoral researchers who are interested in publishing news items about their research results under “News” on the iDiv website.
The course will be structured as follows:
Part I: From paper to news outlet: general intro (ca. 0,5 hrs.)
How research results reach the public via different channels, main focus on media releases.
Part II: Targeting your audience (ca. 2 hrs.)
How to tailor writing towards laypeople as your audience, how to extract a main message for laypeople from a research paper.
Part III: How news items are built (ca. 1,5 hrs.)
Structure of a news item, important information to include in a news item.
Part IV: Writing in plain language (ca. 2 hrs.)
Linguistic aspects that make your writing easy to read, clear and vivid.
Didactic aims/ competencies gained
Communicating research topics in a way that is tailored towards the target group ‘non-expert laypeople’ in written language (website news items, press releases). Some general basics of science communication at a scientific institution.